![]() Non-inclusive content means missed opportunities to connect with potential customers and can have negative effects, including pushing consumers away. This searchability will drive more people to your business profile, leading to more sales, customers and growth.Īdditionally, it’s equally important to consider if your brand’s Instagram offers an inclusive and equitable experience to diverse viewers. Users can search for keywords that appear in the captions rather than being restricted to searching for hashtags or picture captions. With captions, Instagram videos become searchable. 80% of people now use Instagram to decide whether or not to buy a product or service. If your goal is to increase your audience reach, Instagram video captions are a huge benefit. Why Captioning Instagram Videos is Important Instagram video captions are easy to produce and offer, making them an essential piece of a social media strategy. With the majority of viewers – an astounding 92% – choosing to watch videos without sound, marketers must adding captions to Instagram reels to reach them effectively. Yet posting a video and engaging effectively with followers are two different things. Marketers using Instagram are now focusing more on video since videos receive twice as much engagement compared to other posts.
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